Note from the original publisher

How do you communicate a good idea? James T. McCay has spent most of his adult life working as a consultant to management.

He has sought to help managers find ways to improve the performance of organized groups without thwarting the vital spirit of the individual.

Just as the individual can become energized to high levels of performance, McCay feels the time has come when groups of individuals also can become similarly energized. And he believes this can be done with regularity.

Certainly , today many are searching for better and more satisfactory ways to reach group objectives. This pursuit manifests itself in many forms – from such organized self-help groups as Weight Watchers to Alcoholics Anonymous, from Esalen to consciousness-raising groups of all kinds.

Whatever form such groups take, the underlying rationale is similar – a cohesive group can help the individual realize his own potential at the same time the individual contributes his energy to a greater realization of’ the group’s objectives.

This phenomenon is often referred to as “synergism”. Simply put, when the whole is greater than the sum of the parts, you have “synergy”.

Acknowledging that such synergistic or human potential groups have flourished in recent years, the natural question from organizational managers has been: but can it work here? “Our business is productivity not self enlightenment.” “Our profits are measured in dollars not better feelings.”

Three years ago, the Author sought to find out receptive management was to some of the ideas of synergism. Bell-Northern Research of Canada published Beyond Motivation in its May issue of THE (a series of publications about new horizons in communications). The response from managers and planners in industry, commerce, and governments was overwhelming. Hundreds of individuals who became aware of the booklet requested copies for uses ranging from motivating salesmen to inspiring more innovative corporate development.

Since their original publication in 1970, Bell-Northern Research has compiled an impressive, file of letters from organization leaders in a large number of companies in both Canada and the United States. The briefest summary we can give of this surprising response is that there are quite a few people who believe as the Author does that motivation based on fear is not the way to get the most out of people in business and industry.

Beyond Motivation may strike some as a strange book, or perhaps not a book at all. It is frankly an experiment in communication. In the most concise way possible, the Author has synthesized some of the major ideas of conntemporary humanistic writers: A.H. Maslow, Peter Drucker, Rollo May, Fritz Perls, Marshall McLuhan, Wilheim Reich, Ivan lllich to name but a few.

This is a book that doesn’t attempt so much to impart new information as it does to organize ideas in such a way that the reader can bring his own experience to shape the idea. Deliberately, there is space around the Author’s assertions, This book does not attempt to pursuade by documented argumentation but to present a framework of abstractions which suggest, provoke, and inspire thoughts and feelings in the reader.

Presented in this form, there are many uses of Beyond Motivation. It has been used to help the individual better integrate his own thinking about human behavior and human relations. It has been used as a means of sharing with others how the indivdual thinks about the subject. It has been used as a background reference tool for conferences and educational classes. Finally, it also serves as an outline for structuring organizational settings.

We believe the book can be particularly useful in a group, because it provides, for our time, a valid rationale for an individual’s role within the context of group endeavor. The brevity of the book ensures that the reader can be exposed — and grasp the essentials – in fifteen to twenty minutes. Anyone who has tried to communicate complex ideas through comprehensive books knows how useful such brevity can be.

There are many routes to reach a goal and the Author does not presume to know the appropriate ways for all. He practices an approach not the approach. He has indicated where we are going not how we will get there.

Jeffrey Norton
Publisher
Jeffrey Norton Publishers

Beyond Motivation (Expanded Edition)

Tydbyte Media, a division of Tydbytes Inc.
Toronto, Ontario, Canada

Beyond Motivation by James T. McCay

BEYOND MOTIVATION by James T. McCay with Richard E. Ward builds on the foundation of McCay’s timeless classic of increased personal productivity, and #1 Bestseller, THE MANAGEMENT OF TIME that has been read, and studied, by hundreds of thousands who have enjoyed increased productivity by using the techniques presented.

Delivers Usable Techniques

BEYOND MOTIVATION delivers usable techniques for personal and group development that helps individuals and groups increase their productivity by recognizing that working with others is an exchange of energy.

Workable Leadership & Management Tools

These usable techniques provide leaders and managers with workable leadership and management tools to help them do more with less in the areas leadership and management.

General Semantics, Integral Development, Synergy, Shared Consciousness, Social Innovation

In BEYOND MOTIVATION, James McCay connects the dots weaving general semantics, integral development, synergy, shared consciousness and social innovation techniques with thinking, feeling and moving to improve group dynamics, stimulate creativity, improve communication, stimulate innovation and promote personal growth.

Expanded Edition by Richard E. Ward

The Expanded Edition of BEYOND MOTIVATION by James T. McCay extends the original book with additional material added by Richard E. Ward.

We Are at the Threshold

We are at the threshold of major jumps in human performance. These jumps will be achieved by individuals working together as responsible social and technological innovators. They will be the individuals who are beyond motivation.
James T. McCay

James Tackaberry McCay

The Silent Language

In The Silent Language by Edward T. Hall, Hall shows us the many ways in which people “talk” to one another without the use of words.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role.


The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action – this is the vocabulary of the “silent language.”

According to Hall, the concepts of space and time are tools with which all humans beings may transmit messages.

Space, for example, is the outgrowth of an animal’s instinctive defense of his lair and is reflected in human society by the office worker’s jealous defense of his desk, or the guarded, walled patio of a Latin-American home.

Similarly, the concept of time, varying from Western precision to Eastern vagueness, is revealed by the businessman who pointedly keeps a client waiting, or the South Pacific islander who murders his neighbor for an injustice suffered twenty years ago.

Edward T. Hall

Edward T. Hall the author of The Silent Language is an anthropologist who received his Ph.D. from Columbia University in 1942. He is best known for his work in intercultural relations and communication, he consulted with businesses and government agencies.

He did fieldwork on intercultural relations with the Navajo, Hopi, Spanish-Americans, and the Trukese.

During the crucial years of the USA foreign aid program in the 1950s he was Director of the State Department’s Point IV Training Program.

From 1959 to 1963 he directed a communications research project at the Washington School of Psychiatry where he studied nonverbal communication.

He taught at the University of Denver, Bennington College, the Harvard Business School, the Illinois Institute of Technology, and Northwestern University.

Dr. Hall was a Fellow of the American Anthropological Association and the Society for Applied Anthropology, and a member of the Building Research Advisory Board of the National Academy of Sciences.