Marshall McLuhan

Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory.

McLuhan’s work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.

McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented.

Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s.

In the years after his death, he has continued to be a controversial figure in academic circles.

With the arrival of the internet, however, there was renewed interest in his work and perspective.

His work was a major influence on the School of Communication Arts at Loyola College, Concordia University in Montreal.

In his book War and Peace in the Global Village McLuhan illustrates the effects of electronic media and new technology on man using James Joyce’s Finnegans Wake as a major inspiration for this study of war throughout history as an indicator as to how war may be conducted in the future.

Find out more about Marshall McLuhan.

Eric Berne

Eric Berne (May 10, 1910 – July 15, 1970) was a Canadian-born psychiatrist best known as the creator of transactional analysis and the author of Games People Play: The Psychology of Human Relationships.

He grew up in Montreal, Quebec, Canada, and received his MD degree from McGill University in 1935. He completed his psychiatry training in the United States and then entered the US Army as a psychiatrist.

After the war, Berne moved to Carmel, California and resumed his studies under Erik Erikson at the San Francisco Psychoanalytic Institute and practiced at Mt. Zion Hospital.

He continued his work as a psychiatrist but felt increasingly frustrated with the psychoanalytic approaches at the time. As a result, he began developing a new and revolutionary theory, which he called Transactional Analysis. In 1958, he published the paper “Transactional Analysis: A New and Effective Method of Group Therapy” where he outlined this new approach.

After creating Transactional Analysis, Berne continued to develop and apply this new methodology. This led him to publish Games People Play and to found the International Transactional Analysis Association.

He led an active life and continued his psychotherapist and writing duties up until his death in 1970.

He left a remarkable legacy, including the creation of Transactional Analysis, Games People Play and 30+ other books and articles, and the founding of the International Transactional Analysis Association.