George M. Prince the author of The Practice of Creativity was the co-creator of synectics with William J. J. Gordon. With Gordon, he also co-founded the consulting form Synectics, Inc., which later became Synecticsworld.

Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware.

Educated at Exeter and at Williams College, he lived in Winchester, Massachusetts until his death in 2009 at age 91.

His work has appeared in many prominent publications, including the Harvard Business Review, which lists his article on running meetings as one of its all-time most requested reprints.